5 tips for using generative AI for to improve CX

How to manage data, governance and transparency in your generative AI deployments

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CX Network
CX Network
02/11/2025

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Generative AI is reshaping how businesses use data, enabling smarter decisions and streamlined operations. It can be used to predict customer needs, automate tasks and generate personalized content – all while improving your bottom line. But getting started can feel overwhelming.

This whitepaper from SAS offers actionable advice on how to harness the full potential of generative AI. It includes key tips for data management, governance and transparency, and shares insights on how generative AI can deliver results in key industries, from retail to telecoms.

Download this whitepaper to discover:

  • How to transform your business with data and AI
  • The misconceptions that drive customer to reject, rather than accept, AI
  • The benefits generative AI will bring to CX in future
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