From data to decisions: The power of AI in market research
A quick guide to three AI applications and how they can enhance your work
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With all the buzz around artificial intelligence (AI), it can quickly get overwhelming to parse out the various tools, types and methodologies associated with it.
Even in an industry like market research, where AI-driven technologies have been in use for years, it can be difficult to keep up with the latest innovations.
That’s why Qualtrics has created this quick guide to the three key AI applications – generative, predictive, and suggestive – including several examples of market research-related use cases for each.
Download this whitepaper to discover
- How generative, predictive, and suggestive AI can add value for researchers
- The ways AI can improve various common use cases in market research
- The importance of weighing the pros and cons of AI for your specific programs
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