Customer Data, Insights & Analytics
Customer data, insights, and analytics are essential components of a successful CX strategy in today's digital landscape. By leveraging customer data effectively, businesses can gain valuable insights into consumer behavior, preferences and trends.
This data-driven approach enables businesses to personalize interactions, anticipate customer needs, and deliver tailored experiences that resonate with their target audience. Advanced analytics tools such as predictive modeling and customer segmentation empower businesses to make informed decisions and optimize CX strategies for maximum impact.
The key to leveraging customer data for CX improvement lies in gathering and analyzing information from various touchpoints, including website interactions, social media engagements, purchase history, and customer feedback. By consolidating and analyzing this data, businesses can identify patterns, trends, and pain points that directly impact the customer journey. Get to grips with the foundations of customer data and analytics with our content below.
CX Network also has a number of ultimates guides related to customer data, insights and analytics, including: The data science guide for customer experience and The predictive CX guide.
Have your say on the Global State of CX in 2025
October 17 by CX Network
Share your experiences with CX Network and help our wider community understand what's happening and what the future of CX is likely to hold
The data science guide for customer experience
September 14 by CX Network
How data science is helping CX to drive intuitive personalized customer experiences
What you missed from All Access: AI+Data in CX
October 30 by Chloe Chappell
The first edition of All Access: AI+Data in CX covered consumer insights, data preparedness and AI ethics
How CX is preparing for the new NIS2 cybersecurity directive
October 11 by CX Network
Jonathan Armstrong explains how new cybersecurity rules will change data collection in CX, and why data security is a competitive advantage
10 steps to ensuring CX data is good enough for AI
October 01 by Melanie Mingas
As AI drives more of a customer’s experience, the data that power it must be accurate, unified and secure. CX Network explains 10 steps y0u need to take
5 customer data developments changing CX in APAC
October 01 by Jerome Smail
The accelerated use of AI means organizations need to get their data in order – but this is easier said than done
Planning for CDP success: A guided journey for choosing a customer data platform
September 23 by CX Network
Find out what you need to consider before selecting a customer data platform for your organization
6 ways AI and GenAI connect & personalize your CX journey
September 16 by CX Network
Watch this session from All Access: Customer Insights & Data Analytics presented by Coveo.
Elevating human understanding with AI: How Wellstar uses actionable empathy to improve CX
September 16 by CX Network
Watch this session from All Access: Customer Insights & Data Analytics to learn about Wellstar's insights & AI journey with Canvs AI.
How to grow your customer base, enhance UX and drive sales
September 05 by Melanie Mingas
Discover how CX practitioners are using company and customer data in new ways to grow the customer base, drive sales and improve channel experiences
The A-Z of intelligent customer engagement
September 05 by Leila Hawkins
How first party data can engage the modern connected customer, foster loyalty and drive growth
Breaking the data paradox: Solutions for optimal decision-making
September 02 by Nick Glimsdahl
Data can inform decision making and reduce opex, but too much leads to indecision. Nick Glimsdahl explains how understanding the data utility curve can help
