Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below and our ultimate guides: What is CX?, The customer-centric strategy guide, The Net Promoter Score (NPS) guide , The CX Network guide to journey mapping, management and orchestration and Proving ROI in CX: A step-by-step guide for practitioners.
Customer spending has dipped, shows ONS stats
January 22 by Amelia Brand
Discover what the latest ONS retail stats reveal about the state of customer spending
Ipsos consumer survey confirms growing concern for digital accessibility in CX
January 20 by CX Network
Consumer awareness of digital accessibility is growing and legislation is starting to catch up
How a TikTok ban could affect CX and business
January 17 by Sahil Shetty
From the impact on influencer marketing to the legal and regulatory considerations, a TikTok ban could drastically change CX. Sahil Shetty explains
Transforming complexity into growth: Solving what holds your business back
January 13 by Raluca Berchiu
Discover the four biggest roadblocks to true transformation – and how to overcome them
Retail sector faces turmoil as nearly 170,000 jobs lost in 2024
January 09 by Amelia Brand
Research confirms almost 170,000 retail jobs were lost in 2024 as high street retailers battled inflation and rising costs
Bad CX could cost companies $3.8 trillion in 2025
January 09 by Amelia Brand
Bad CX could cost companies US$3.8T by 2025: Discover key trends in loyalty, AI and personalization risks
Shein prepares for London IPO with investor roadshow
January 08 by CX Network
As Shein awaits regulatory approval for its IPO, CX Network looks at the relationship between customer centricity and stock market performance
Using data, technology and creativity for meaningful customer connections
December 26 by Melanie Mingas
Deloitte’s Perrine Masset explains how to creating meaningful customer connections with data and technology without stifling creativity
2 failed purchase attempts will drive customers away
December 22 by Amelia Brand
New data on this season’s retail trends emphasizes the need for customer-centric strategies to stay competitive
10 things to know about measuring and improving CX for brand growth
December 15 by Amelia Brand
Learn how to measure and improve CX to create lasting memories and boost brand growth
The customer-centric strategy guide
October 01 by CX Network
Insights and strategies for implementing a customer-centric approach
A customer experience guide to chatbots
August 17 by CX Network
Discover why chatbots are crucial to business efficiency and customer satisfaction
