Turbocharge customer experiences with data led decision making

In the wake of COVID-19 new habits and behaviors have emerged for CX professionals, and as the world adjusts to a new norm of working and living, insurers are turbocharging their digital transformation to meet these changing demands.

Beyond the face-to-face interactions that they are accustomed to insurers have accelerated their path to digitalization across the value chain and are empowering their field force with capabilities to effectively service their clients.

The adoption of technology to spearhead such changes has been extremely profitable for insurers, resulting in increased NPS, better cross-sell rates, improvements in expenses and higher satisfaction scores with their intermediaries as well.

In the future, meeting these demands will require an even more robust and scalable technology that can adapt to each stage of the customer experience transformation journey. In such a journey, challenges will arise and organizations will need to prepare themselves by upskilling their workforce, adapting to the utilization of data driven insights and achieving synchronicity of messaging across the distribution channels for client personalization.

Business analytics software provider, SAS, offers its advice on the business benefits insurers have gained and best practices around technology adoption for CX solutions, exploring the possibilities of how these can be applied to your organization in a post COVID-19 world

Attend this Webinar to discover

1. Best practices for technology adoption for driven CX solutions.
2. How SAS’s CX expertise can be applied to your organization in a post COVID-19 world
3. Learn how a 360-degree customer view from customer-level digital data, combined with traditional data sources, can help you achieve a deeper customer understanding from embedded predictive marketing analytics. 

Speakers

Kenneth Koh,
Principal/ Director of Insurance, Global Financial Services Practice
SAS

Kenneth is an experienced management executive with more than 20 years of experience in marketing and distribution management. With SAS, Kenneth has a range of responsibilities including supporting clients to develop customer-centricity and data-driven analytics.

Gaurav Srivastava,
Head of Customer Intelligence, ASEAN practice,
SAS

Gaurav leads the customer intelligence practice for SAS in ASEAN, in the past his roles have spanned across sales consulting, professional services as well as full stack software design & development. With SAS, Gaurav is evangelizing the application of artificial intelligence in a broad range of industries and use cases.