Creating a virtuous circle with AI and digital experiences

The majority of customers expect digital-first experiences as standard, however, the digital customer experience is not created in isolation. Due to a new generation of tools it can now be supercharged by artificial intelligence (AI) and data, establishing a multidirectional relationship that can be leveraged to create a virtuous cycle of continual improvements.

As a result, the leading organizations are today training AI models on customer interaction data. This in turn creates better interaction data for their models to learn from, which can then lead to even better experiences. Get this right and the benefits cascade throughout the entire organization and customer base.

Featuring case studies from Moneygram, Proofpoint and Zuora, and insights from Moonpig, Fun.com, Glencore and NICE, this report acts as a playbook for CX practitioners who want to gain a deeper understanding of how they can take AI beyond chatbots and IVAs to deliver world-class digital CX.

Creating a virtuous circle with AI and digital experiences maps out the key steps practitioners can take to supercharge their work.

Download this report to discover:

• How decision makers are thinking about digital customer experiences.
• Why chatbots alone are no longer at the cutting edge of AI applications for knowledge management.
• The steps required to align digital CX, data and AI and create a virtuous cycle in your organization.