Advancing the customer experience with AI
How AI and generative AI are delivering benefits for organizations in the APAC region
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Artificial intelligence (AI) powers hundreds of enterprise tools and processes that allow for faster decisions and smarter progress towards organizational targets. While this has driven financial and operational benefits, it has also facilitated a number of distinct benefits for customers, from automated chat and self-service, to more personalized and intuitive sales journeys.
In 2024, the forward-thinking organizations are advancing these experiences further to turn loyal customers into brand fans, with unbreakable emotional connections to the brand in question.
Featuring insights and case studies from Vodafone Idea, Mastercard, Toyota Finance New Zealand, Activision Blizzard, Torrens University, Wodonga TAFE and NICE, Advancing the customer experience with AI reflects on the major developments around the use and development of AI in CX. Focusing on how early adopters are embracing AI to deepen engagement with customers, it explores which tools are being deployed and the CX – and financial – returns that organizations are achieving as a result.
Download this report to learn:
- How AI-powered experiences are being used to turn loyalty into fandom.
- Why some organizations are choosing to hire a C-suite level executive dedicated to AI.
- How AI and generative AI are delivering benefits for organizations in the APAC region.
