Digital-first omnichannel for modern customer journeys
How to add a digital front door that customers can open at the start of their omnichannel journeys
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Omnichannel may be the future of customer communications, but it cannot drive market share or loyalty unless orchestrated and digitalized. This task requires new technological capabilities that incorporate AI, machine learning and analytics.
Published by CX Network and sponsored by NICE, Digital-first omnichannel for modern customer journeys, explains how a digital front door can be added to any business to transform how it interacts with its customers.
Featuring insights from Humm Group, McDonald's and NICE, it explores how a modern customer journey must be guided from search result to sale without friction or frustration.
Download this report to discover:
- The role of the digital front door in the modern customers’ experience
- How to transform your organization’s CX offering through orchestrated new-age omnichannel
- Why organizations are focused on frictionless customer journeys that drive market share and loyalty
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