How to build an expert onboarding strategy
Driving adoption using the CARE strategy
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Attracting new prospects is only half the battle. A stellar onboarding experience is critical.
From the moment customers sign up, to the moment they become your product’s loudest advocate, companies need to deliver timely, contextual opportunities that meet user goals. This should be achieved through well-crafted product tours, personalized journey flows and curated messages at every stage of the customer lifecycle.
Read this guide from Intercom to learn how the Convert, Activate, Retain, Expand (CARE) framework is being used to craft engaging onboarding experiences.
Download the whitepaper to discover:
- How to convert more free-trial users into paying customers
- How to keep customers around by continuously showing them product value
- Why expanding customer product usage means more upsell opportunities (and more money in your pocket)
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