Decluttering your MarTech stack for a scalable CX future
Discover why a “less is more” approach to your techstack can benefit CX teams and customers
Add bookmark
How many different tools are in your marketing tech stack? Now think, how many of those tools do you actually use?
B2C companies have an average of 91 tools in their MarTech stacks, but only one third of them are actually used. It means wasteful, redundant and underused investments are causing unnecessary complexity with far reaching impacts, and a fragmented customer experience (CX) is the likely outcome.
The whitepaper, Decluttering your MarTech stack by Innervate, explains how to remove the redundancy and complexity in your organization and clear the way to unlocking a world of benefits. If you are ready to declutter your MarTech stack and lay the foundation for significant growth, efficiency and customer satisfaction, this whitepaper is for you.
Download this whitepaper to discover:
- How a cluttered MarTech stack impacts your CX, resources and ROI.
- Why simplifying your stack sets you up for data-driven, scalable and future-proof CX.
- The actionable next steps you can take to simplify your techstack.
