Data management, integration and analytics
How practitioners are using company and customer data in new ways to grow the customer base, drive sales and improve channel experiences
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When CX Network asked its members to name their top-three strategic CX aims for 2024, the most selected responses were growing the customer base, enhancing UX across devices and channels and driving more sales.
Produced in association with AWS Marketplace, the CX Network report Data management, integration and analytics explains how practitioners can achieve their top strategic aims through the intelligent use of company and customer data.
With insights from Warner Bros. Discovery, Palo Alto and the Masters golf tournament, the report explains how to unify and analyze CX data to inform innovation decision-making across the organization, and drive targeted results that directly respond to the leading strategic priorities organizations are looking to achieve.
Download this report to discover:
- How practitioners are using company and customer data in new ways to grow the customer base, drive sales and improve channel experiences.
- Key steps practitioners can take to unify data and enhance accuracy.
- How Warner Bros. Discovery, Palo Alto and the Masters golf tournament are making a difference with data.
