How do you turn products and services into experiences?
Hear the former VP of global brand and marketing for LEGOLAND Parks and Resorts explain how to turn a brand, product or service into a world-class experience
If the only strategy consumers see is the execution, how do you rethink your business model to adopt a customer-centric approach and foster a culture of continuous improvement?
In short, it means re-evaluating and redesigning experiences to prioritize customer needs, using data and AI to gain insights and streamline interactions. You also need to empower employees to deliver exceptional service.
In this session from All Access: Future of CX 2024, CX Network Advisory Board member and brand marketer Ash Tailor reflects on his time at LEGOLAND Parks and Resorts to explain how to understand both the theory and science of bringing a brand to life.
Ash talks about assessing the ability to identify pain points and opportunities for customer service enhancement and delivering consistent brand experiences across all touchpoints.
If you want to hear more from Ash, this interview with CX Network explains how any brand can add experience to a product – and three mistakes to avoid in the process. And you can find out more about All Access: Future of CX 2024 in this article from event producer, Rhiannon Chandler-Day.
