The hidden cost of point-solution chaos in businesses

Data is integral to customer experience (CX) as it enables organizations to increase customer loyalty by introducing personalization into customer interactions. However, the piece-meal approach most brands take when introducing new technologies into their workflows often creates a range of data integration problems that hold back great customer experiences.

As point-solutions are implemented to address individual goals, the lack of interconnectivity between these channel and project-specific systems generates a tangled mess of stubborn data silos: point-solution chaos.

This report aims to highlight the pronounced CX challenges that stem from this point-solution chaos, and how to avoid them. It will also compare and contrast the CX maturity of businesses in Asia-Pacific to the global average in order to explore market differences and address why the Asia-Pacific region appears to have a tougher battle with point-solution bottlenecks.

Download this report to learn:

• The CX challenges that stem from point-solution chaos
• Insights froms experts across the globe on how to adress point-solution silos
• How brands in the Asia-Pacific region are experiencing point-solution chaos
• Warning signs to look for when attempting to avoid or resolve point-solution chaos
• The benefits of addressing point-solution chaos