The Big Book of Customer Insight and Analytics 2022
How Spotify, Huawei, Pinterest and Quadient personalize CX by leveraging predictive and real-time analytics
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In the digital age every interaction a customer has with an organization produces another piece of data. As these bits and bytes snowball into terabytes the need to analyze customer data in real time also grows.
Real-time analytics combine mathematics and data to assist effective decision-making. However, research conducted by CX Network has found practitioners to be hesitant when investing in, and implementing, such solutions.
In The Big Book of Customer Insight and Analytics commentators from Quadient, Huawei, Spotify and Pinterest share their advice and first-hand knowledge of this challenge, while explaining how organizations can understand, automate and analyze their customer data.
These insights demonstrate how organizations can use analytics to enhance their visibility across the customer journey and respond to shifts in the market, while better understanding how customers behave – and why.
Download this report to discover how to:
• Optimize CX with data-based tools
• Combat challenges in data strategies
• Leverage data to boost personalization
• Understand predictive and real-time analytics
