Creating compelling customer insights with Lloyds Bank
Catch up with All Access: Voice of the Customer 2025 to find out how Lloyds Bank delivers multi-stakeholder transformation
Securing budget and leadership approval for innovation projects often hinges on delivering compelling customer insights quickly and effectively. With tight timelines, limited resources and cross-functional teams, insights professionals play a pivotal role in validating ideas, identifying gaps and building strong business cases that drive strategic innovation.
In this session from All Access: Voice of the Customer 2025 Slavka Bhozhinova, service design lead for Lloyds Bank explains how to focus on the practical ways you can deliver actionable insights under challenging conditions.
From how to create lean research plans to collaborating with multidisciplinary teams and navigating the complexities of tight deadlines – all while maintaining research quality – Slavka explains the importance of stakeholder engagement and which tools and strategies can help you unlock support for transformation projects.
Find out more about the event from senior producer, Chloe Chappell, here.
