Getting to the heart of customer journey pain points with VoC
Catch up with All Access: VOC 2024 and hear how to design impactful surveys that get to the heart of your customer journey pain points
03/14/2024
No customer journey can be improved without a holistic view of the enterprise and the various departments that journey incorporates. This reality means that although surveys can be a key driver in identifying customer journey pain points, this data is most useful when combined with other data.
By working closely with product managers, contact centre and social media teams, VOC and CX professionals can build a 360-degree view of the customer journey and approach journey improvement holistically.
In this session from All Access: Voice of the Customer 2024, Deda Adeyanju, VOC specialist for TikTok, explains how to design impactful surveys that get to the heart of your customer journey pain points.
