Consumer Duty, VOC and CX in insurance: A practical guide from AXA Health
Hear how AXA Health built a scalable CX function using customer insights to drive customer-centric action
02/20/2025
In the insurance industry, where most customers hope never to use the product they purchase, delivering an exceptional CX poses unique challenges. At AXA Health, a robust Voice of the Customer (VoC) program has become the foundation for driving actionable insights and embedding customer-centricity across the organization.
In this session from All Access: Voice of the Customer 2025, Rebecca Brooks-Daw, senior CX manager at AXA Health, shares how her team built a scalable CX function and how they use customer insights to navigate the complexities of insurance and drive customer-centric action.
Find out more about the event from senior producer, Chloe Chappell, here.
