Lessons from the third sector: How American Heart Association leverages sentiment data for innovation and strategy
Catch up with All Access: VOC 2024 and hear how the American Heart Association puts empathy at the heart of its CX program
03/14/2024
Having empathy for customers is key for any successful CX strategy, and non-profit organizations are driven by this principle. With customer empathy as the North Star, innovation can be naturally driven towards customer-centricity supported by customer sentiment data.
In this session from All Access: Voice of the Customer 2024, Jayne Hogle, unified communications director for the American Heart Association (AHA), explains how the organization collects and actions customer sentiment data to ensure that empathy and customer-centricity remain at the center of operations
