A 5-step process to deliver CX transformation at Prudential
Discover five evidence-based strategies for embedding CX into your company’s DNA, from Prudential Financial’s head of CX
12/04/2024
The future of CX is being shaped by evolving consumer expectations, but meeting these expectations can often require a level of change that impacts the entire organization.
In this session from All Access: Future of CX 2024, Abhii Parakh, head of CX for Prudential Financial, delves into the firm’s five-step transformation journey.
With a goal for the firm to become a CX leader in its industry by 2027, he explains how he and his team managed talent transformation and employee incentives, and integrated voice of the customer feedback into the decision-making process.
Find out more about All Access: Future of CX 2024 in this article from event producer, Rhiannon Chandler-Day.
