Omnichannel
Omnichannel customer experience refers to a seamless approach to customer interactions across multiple channels, including online platforms, mobile apps, brick-and-mortar stores, social media and more. The emphasis is on providing customers with a consistent experience regardless of the channel they choose to engage with.
Implementing an effective omnichannel strategy requires seamless integration of technology, data, and processes across different channels. This enables businesses to provide real-time responses, personalized recommendations, and streamlined transactions, enhancing customer satisfaction.
Find out how leading companies are deploying omnichannel strategies in our resources below and by reading The omnichannel guide.
Beyond boundaries: Exploring the impact of AI on connected omnichannel experiences
July 25 by Musa Hanhan
Omnichannel has been around for decades, yet brands still struggle to deliver connected omnichannel experiences. Musa Hanhan explains how AI can help
The Global State of CX 2024
May 23 by CX Network
How generative AI, data and customer demands are shaping CX in 2024
Lorna Jane’s mission to provide a seamless customer journey
March 25 by Jerome Smail
Learn how Lorna Jane’s approach to omnichannel boosted sales, support and customer journeys
Connected Customer Journeys: How Shoe Carnival and Verint bridge digital and in-store CX
February 22 by CX Network
Watch this session to learn how Shoe Carnival turns customer insights into action across omnichannel experiences.
3 things we learned about omnichannel at All Access: Digital CX
December 04 by Chloe Chappell
CX practitioners from Pandora, Lenovo and Arvest Bank share their key tips on how to master omnichannel
Improve CX across omnichannel platforms with customer journey management
November 20 by Chloe Chappell
Watch this panel discussion from All Access: Digital CX about improving omnichannel CX with customer journey management.
How to unlock automation in CX
July 14 by Chloe Chappell
Lessons on automation from FedEx, Rolls-Royce and Untied Airlines from All Access: CX Automation
How an emotional connection drives customer loyalty
June 21 by Melanie Mingas
Discover four tried and tested ways by which you can create an emotional connection that will drive customer loyalty
The secret to personalized, loyalty-building ecommerce
June 16 by Melanie Mingas
Former Gucci developer Filippo Conforti explains why composable commerce is the only way to create loyalty-building omnichannel UX
The CX Network guide to social shopping
June 13 by CX Network
Why social shopping is growing in popularity and how to get the most out of it
Omnichannel in the digital-first economy
June 13 by Ana Iorga
A lack of empathy and a high cognitive load are major roadblocks in digital journeys. Dr Ana Iorga explains how an effective omnichannel strategy can solve the problem
Reimagining omnichannel CX in the age of AI
June 05 by CX Network
Discover how AI is driving deeper customer insight and improvements across the frontlines
