Retail
Customer experience plays a pivotal role in shaping the success of any retail business. Retailers must focus on creating seamless, personalized experiences that cater to individual needs and preferences. This can involve everything from intuitive store layouts and knowledgeable staff to efficient online platforms with user-friendly interfaces.
By leveraging data analytics and customer feedback, retailers can gain insights into what customers value most and tailor their strategies accordingly. This might mean offering personalized recommendations based on past purchases, implementing hassle-free return policies, or providing attentive customer support across various channels.
Technological advances like virtual reality for immersive shopping experiences and chatbots for instant customer support are transforming the retail experience, streamlining operations and offering convenience. Discover the latest insights and strategies driving engaging retail experiences below and catch up with our related ultimate guides, here: The CX Network guide to social shopping, Mastering UX and UI in customer experience: A CX Network guide, The omnichannel guide, The predictive CX guide and Customer experience in the metaverse: A CX Network Guide.
8 things to know about Black Friday 2024
November 20 by CX Network
From consumer budgets in Germany to in-store shopping in the US, everything you need to know ahead of retail’s biggest season
How an emotional connection drives customer loyalty
June 21 by Melanie Mingas
Discover four tried and tested ways by which you can create an emotional connection that will drive customer loyalty
How Superdrug is pioneering the phygital retail experience
April 26 by Melanie Mingas
The story behind the chain's ‘online + offline’ omnichannel strategy and its move into the metaverse
Transforming customer centricity with Stan Swinton
January 23 by Melanie Mingas
Stanford Swinton, founder of NPSx, tells CX Network about the skills and technology needed to win - and retain - customers
A step-by-step guide for customer journey mapping success
January 13 by Darcy Alexander
A guide to the steps required when implementing customer journey mapping
The 10 sins of ecommerce: backed by data
November 17 by Anna McKibben
The 10 consumer bugbears for ecommerce merchants to address
Turning loyalty into an advantage at Boots
November 08 by Georgia Lewis
The head of Boots Advantage Card tells CX Network how the program has grown from 52,000 members to 15 million – and what’s next for customers
Tap into the power of meaningful conversations this shopping season
November 03 by CX Network
Omnichannel success stories from the worlds of retail and e-commerce in the APAC region
A CX leader’s checklist for Black Friday and Cyber Monday
November 01 by Georgia Lewis
Black Friday and Cyber Monday have become important revenue-generators for brands globally – here are seven things CX leaders can do to boost sales
Retail analytics with edge at Primark
October 28 by CX Network
Primark’s retail analytics and reporting manager tells CX Network how the award-winning program came about
Three brands taking community to the next level
October 21 by Anna McKibben
Discover how Harley Davidson, Ikea and Nike monetized their biggest fans
Magic mirrors and virtual art: modern luxury goes digital
October 11 by Georgia Lewis
How Gucci, Shangri-La and Neiman Marcus are taking luxury to another level
