Uncovering better insights with user research and customer data

Conducting research into consumer insights is crucial to truly understanding your customers, so you can better align your product or service to their needs, wants or goals.

How to discover and action consumer insights

This session from CXN Live: Customer Data, Insights and Analytics sees CX experts Kitty Xu, senior quantitative user experience research lead at Pinterest, Joshua Tye, senior customer operations lead at Cash App and Tugsad Karaduman, head of digital customer experience at Coca Cola Icecek discuss their techniques for discovering and actioning quality consumer insights.

The panel discusses various strategies for data collection including how to read customer signals and predict behavior to personalize experiences and how to combine hybrid research strategies through surveys and scientific data. They also share examples of how they have turned these consumer insights into action to close feedback loops.

The group also discuss how to make proactive data-driven decisions to transform customer journeys by not only satisfying customer needs and solving pain points, but also improving the entire customer lifestyle.

To hear more detail on these points as well as tips for addressing common data challenges, watch the video of the full panel discussion below.