The Most Important Elements in a Digital CX Strategy
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Gareth Mackown is a Financial Services Mobile Leader at IBM Global Business Services Europe. In this interview from the Customer Experience Exchange for Financial Services he speaks about how to deliver a customer experience that exceeds expectations, the importance of customer engagement in a customer service programme, and what the most important elements of a best in class digital strategy are.
For more insights from Customer Experience Exchange for Financial Services, also have a look at:
Customer relationship management
Gareth Mackown is a Financial Services Mobile Leader at IBM Global Business Services Europe. In this interview from the Customer Experience Exchange for Financial Services he speaks about how to deliver a customer experience that exceeds expectations, the importance of customer engagement in a customer service programme, and what the most important elements of a best in class digital strategy are.
