Digital

Digital customer experience is the sum of all interactions and touchpoints a customer has with a brand online. Consumers increasingly rely on digital platforms for shopping, communication, and entertainment, therefore crafting seamless and engaging digital CX has become imperative for businesses.

This encompasses everything from a user-friendly website or app interface to personalized recommendations, efficient customer service chatbots, and streamlined checkout processes. A well-executed digital CX strategy not only enhances customer satisfaction but also drives customer loyalty and advocacy.

Explore how businesses are adapting to digital transformation with the resources below and check out CX Network's guides to digital CX: The CX Network guide to social shopping, Mastering UX and UI in customer experience: A CX Network guide, Customer experience in the metaverse: A CX Network Guide, The omnichannel guide and The predictive CX guide.