Why human digital experiences are better for business
Discover how to optimize key metrics across the customer journey and get to the core of the human experience
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In CX, digital experience (DX) is a double-edge sword. When done right it can bring efficiency and growth to a business, but without a human touch it can alienate customers and undermine loyalty. In fact, Qualtrics has found that across all industries, bad DX results in an average revenue loss of eight percent.
Drawing on research from 24,000 consumers in 24 countries, the Qualtrics whitepaper Why human digital experiences are better for business, explains how organizations can humanize their DX to connect with customers in a more meaningful way.
It presents a methodology to help measure and optimize key metrics across the customer journey and demonstrates which DX gaps drive the greatest financial losses.
Download this whitepaper to discover:
• Why DX should reflect the human experience.
• How to optimize metrics across customer journeys and get to the core of the human experience.
• Which DX metrics measure conversion, loyalty and customer lifetime value.
