CX Talks: How generative AI deployments are delivering customer loyalty

As generative AI development continues at pace, this interactive edition of CX Talks will look at how the leading businesses are utilizing this cutting-edge technology to enhance customer experiences, build trust and foster deeper brand loyalty.

When CX Network researched the Global State of CX in 2024, as many as 57 percent of network members said they were using generative AI for CX. Of those respondents, 39 percent reported a positive impact on customer profits, and 28 percent reported a positive impact on customer loyalty. 

This session will delve into the latest AI strategies and showcase real-world examples of successful AI integration in CX operations, to ensure your generative AI deployments are driving the returns your organization needs. 

During the session attendees will learn how to harness generative AI for customer retention, personalization and loyalty, while avoiding the pitfalls of over-automation.

This edition of CX Talks will cover:

• The evolution of customer loyalty programs in the age of AI
• How generative AI can create more human-like interactions
• Leveraging AI to predict customer churn and proactively retain customers
• Balancing automation with the human touch
• Successful generative AI deployments to date and expectations for the future

Attendees will leave equipped with actionable insights on how to integrate generative AI into their CX strategy to drive long-term loyalty and create more meaningful customer relationships.

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