How to boost customer loyalty by making negative feedback your superpower
Leverage voice of the customer (VoC) to drive powerful customer-centric strategies that enrich experiences
Join this webinar to learn how to translate insights to action that delights your customers and reduces churn.
Happy customers are the lifeblood of every business. Customers’ experiences when interacting with brands determine whether they will be loyal – or not. By leveraging voice of the customer (VOC) research, organizations can drive powerful customer-centric strategies to enrich experiences and ultimately boost customer engagement.
The next level of CX? Winning customer engagement! In this webinar, Scott Monroe, Director of Product Marketing at SurveyMonkey and Melanie Mingas, Editor-in-chief at CX Network will explore how businesses can revamp your customer engagement strategies by deciphering where to focus efforts, investment and strategies to secure loyal customers and high retention rates.
Our speakers will explain how to listen to the customers’ demands by maximizing VOC research and translating critical insights to inform and influence future strategies for ultimate CX.
Delegates to this webinar will learn how to:
- Ensure engagement strategies target customers at all touchpoints, from acquisition to post-purchase, to secure long-term customer loyalty.
- Intentionally and pro-actively connect with customers to learn from their experiences, both positive and negative.
- Track the metrics that matter for maximum VOC return on investment.
Speaker
Scott Monroe
Director, Product Marketing
SurveyMonkey
Scott Monroe is the Director of Product Marketing at SurveyMonkey. He has spent most of his career in SaaS product marketing, with previous roles at Adobe and 3M.
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