Implementing micro-segmentation for customer journey optimization

Discover how to leverage micro-segmentation for targeted marketing campaigns, content creation and personalized communications and journeys

Implementing micro-segmentation of data for customer journey optimization is crucial because it enables businesses to create highly personalized experiences by categorizing customers into smaller, more specific groups based on detailed behavioral and demographic data.

This targeted approach allows for more precise marketing strategies, enhancing customer engagement, satisfaction and loyalty. It also helps in identifying unique needs and preferences, thereby optimizing interactions at every touchpoint of the customer journey and driving better business outcomes.

In this session from All Access: Customer Data and Analytics APAC Teeraphol Ambhai head of search experience – martech at Bumrungrad International Hospital explains how to identify where structured and unstructured data can be collected from and then select which data should be included in your micro-segmentation project.

Watch this session On Demand to find out:

• Where structured and unstructured data can be collected from
• Which data are most relevant to a micro-segmentation project
• How to translate the insights from data into targeted marketing campaigns, content creation, personalized communications or service journeys