Transforming quantitative research for a holistic view of UX at Roblox
Catch up with All Access: Customer Insights and Data Analytics and learn how to combine survey data with customer behavior insights
With 350 million active users and only 2,500 employees, Roblox faces unique challenges in managing and understanding its vast and complex platform. Lauren Cheatham, principal quantitative UX researcher at Roblox, has spearheaded the development of quantitative research systems and processes from scratch to scale, transforming how the organization interacts with and understands its creators.
However, representing a new discipline in an organization requires an energetic and empathetic approach that accounts for the varying priorities of departments and colleagues.
In this session from All Access: Customer Insights and Data Analytics 2024, Lauren shares the strategies she employed to establish robust quantitative research practices at Roblox. She also explains the importance of tracking metrics to add essential context to survey responses, building compelling data models that provide accurate and holistic insights, and ensuring stakeholder buy-in to implement research-driven improvements.
