Beyond chatbots: Unleashing generative AI across the customer journey
Catch up with All Access: The AI Revolution in CX to hear how AI is being used for more than just chatbots
04/26/2024
Generative AI isn’t just about service. In fact, many elements of the customer journey can be transformed by generative AI technology, from product design to online user experience (UX) to complaints and onboarding. This does not happen overnight, however: to successfully implement these concepts requires careful prioritization and extensive experimentation.
In this session from All Access: The AI Revolution in CX, Peter Gostev, head of AI for Moonpig, explains how the greetings card giant explored the diverse opportunities presented by generative AI, and how the technology can potentially improve CX at all levels of the customer journey.
