Balancing data collection and customer trust
Catch up with All Access: Customer Insights and Data Analytics to find out how Shell collects customer data while maintaining customer trust
In today’s attention economy, brands have a limited window to captivate and engage their customers and, with businesses increasingly requesting customer data, it is crucial they justify and communicate the value of data sharing.
Those in CX know they can create this value exchange by providing tangible benefits through personalized rewards and relevant marketing, but transparent communication about the benefits of data collection is essential for building trust and retaining customers.
In this session from All Access: Customer Insights and Data Analytics 2024 Jakub Krzakala, global loyalty growth lead at Shell, explains how to determine the right level of personalization and the complexities of customer data segmentation for personalization.
