Engage customers with real-time, data-driven dynamic content for better business outcomes
Leverage dynamic content and comprehensive customer data to drive relevant, personalized campaigns
Learn how leading brands pair customer data activation and scaled content personalization to boost engagement and drive positive outcomes.
RegisterWhile the question of placement and location usually comes first, a more important question might be “what content will actually engage them?”
While the content of touchpoints has the most impact on purchase intent (Advertiser Perceptions Omnibus, April 2024), it’s nearly always an afterthought. With customer expectations of personalized CX, and campaigns rising faster than brands can keep up, it’s time for a change. To stay ahead, brands need to start maximizing every customer engagement and impression with relevant and timely omnichannel creative.
In this webinar, Innervate and Yahoo Creative will share how brands are delivering real-time, data-driven dynamic content to drive engagement and business outcomes.
While developing, serving, and personalizing content at scale might seem futuristic, it is already a reality that leading brands are embracing.
Attendees will also learn how, by analyzing engagement across channels and touchpoints, brands are building holistic, comprehensive customer profiles that power relevant and continuously optimized creative. Meeting their customers, wherever they are, with the most personalized content, they are successfully driving results and customer satisfaction.
Key takeaways:
- Why dynamic content is critical to your CX and campaign success
- How to fully activate customer data to power more engagement
- Making dynamic content personalization at scale a reality
- How to continuously optimize content based on new data and interactions
- Leveraging AI/automation without losing the human touch
Speakers
Mitchell Weisman
Founder & CEO
Innervate
Mitchell Weisman is Founder & CEO of Innervate, the Leader in Dynamic Customer Experience Orchestration. Mitchell is also Chairman & Founder of LifeStreet Media, which became the #1 ad provider to Facebook app developers under his leadership and is now an AI-powered mobile-first demand side platform tailored for performance marketers. A serial entrepreneur and former venture capitalist, Mitchell has been building companies and digital customer experience technologies at various startups since 2000.
Darren Waddell
EVP Sales and Marketing
Innervate
Darren Waddell is an accomplished CX strategist who deeply understands the industry's ever-evolving landscape. For 9+ years, Darren has served as the executive vice president of Innervate (formerly RevJet), the dynamic customer experience company. Darren combines his expertise in technology, data analytics, and consumer behavior to drive success for Fortune 500 companies.
Tony Gemma
VP, Global Head of Yahoo Creative
Yahoo
Tony Gemma is Vice President, Global Head of Yahoo Creative. In this role, he leads a diverse team of strategists & creators around the world supporting clients with industry-leading creative solutions across display, native, digital OOH, CTV, AR, and more.
Previously, Tony held roles as Head of Innovation at Verizon Media, Head of Mobile at AOL and Regional Vice President at Millennial Media in which he was responsible for accelerating new ad solutions and driving strategy for US business lines.Tony began his career in marketing strategy roles at Starcom MediaVest Group and SAP working with flagship brands such as Microsoft, General Motors, Sara Lee, and Allstate Insurance, often breaking new ground in arenas such as video, mobile, social, immersive, and AI as they emerged alongside more traditional offerings.
Tony lives in San Rafael, CA with his wife and two children. When not watching Paw Patrol with his kids, you can often find him biking, hiking, skiing, running, or marching in the occasional music processional to get himself from point A to point B.
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