Engage customers with optimized, data-driven content in real-time
In just one hour, Innervate and Yahoo Creative explain how leading brands activate customer data to scale personalized content that drives engagement – starting from an advertisement and through the entire buyer journey
Discover how to continually optimize your customer’s journey for deeper engagement and stronger purchase intent, from the very first step onward
RegisterOften, the first step in a customer’s omnichannel journey is an advertisement, and while questions of media placements usually comes first, a more important question might be, “how can the content of this ad and all subsequent interactions become ever-more more engaging?”
In a digital landscape there is no one answer to this question, but there are plenty of first- and third-party data sources that can answer the question. There are also tools that tap customer data to update advertising and other engagement content in real-time, then instantly and continuously optimize what your next customer sees – and they’re not all powered by AI.
In this webinar, Innervate and Yahoo Creative will teach CX practitioners how the brands they support are using data to optimize the first step in every digital customer journey, then work with marketing to generate and deliver dynamic content in real time to resonate with different customer personas and segments, and drive better outcomes.
Attendees will also learn how, by analyzing engagement across channels and touchpoints, brands are building holistic, comprehensive customer profiles that power relevant and continuously personalizes and optimized experiences of a brand.
This webinar will cover:
- What dynamic content is and why it is critical to campaign and customer engagement success
- How to fully activate first- and third-party data to power deeper engagement from the first step of a customer’s journey
- How to continuously optimize content based on new data and interactions
- The new approach to help you collaborate more closely with marketing and understand their terminology
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