Engage customers with optimized, data-driven content in real-time
In just one hour, Innervate and Yahoo Creative explain how leading brands activate customer data to scale personalized content that drives engagement – starting from an advertisement and through the entire buyer journey
Discover how to continually optimize your customer’s journey for deeper engagement and stronger purchase intent, from the very first step onward
Often, the first step in a customer’s omnichannel journey is an advertisement, and while questions of media placements usually comes first, a more important question might be, “how can the content of this ad and all subsequent interactions become ever-more more engaging?”
In a digital landscape there is no one answer to this question, but there are plenty of first- and third-party data sources that can answer the question. There are also tools that tap customer data to update advertising and other engagement content in real-time, then instantly and continuously optimize what your next customer sees – and they’re not all powered by AI.
In this webinar, Innervate and Yahoo Creative will teach CX practitioners how the brands they support are using data to optimize the first step in every digital customer journey, then work with marketing to generate and deliver dynamic content in real time to resonate with different customer personas and segments, and drive better outcomes.
Attendees will also learn how, by analyzing engagement across channels and touchpoints, brands are building holistic, comprehensive customer profiles that power relevant and continuously personalizes and optimized experiences of a brand.
This webinar will cover:
- What dynamic content is and why it is critical to campaign and customer engagement success
- How to fully activate first- and third-party data to power deeper engagement from the first step of a customer’s journey
- How to continuously optimize content based on new data and interactions
- The new approach to help you collaborate more closely with marketing and understand their terminology
Speakers
Tony Gemma
VP, Global Head of Yahoo Creative
Yahoo
Tony Gemma is Vice President, Global Head of Yahoo Creative. In this role, he leads a diverse team of strategists & creators around the world supporting clients with industry-leading creative solutions across display, native, digital OOH, CTV, AR, and more.
Previously, Tony held roles as Head of Innovation at Verizon Media, Head of Mobile at AOL and Regional Vice President at Millennial Media in which he was responsible for accelerating new ad solutions and driving strategy for US business lines.Tony began his career in marketing strategy roles at Starcom MediaVest Group and SAP working with flagship brands such as Microsoft, General Motors, Sara Lee, and Allstate Insurance, often breaking new ground in arenas such as video, mobile, social, immersive, and AI as they emerged alongside more traditional offerings.
Tony lives in San Rafael, CA with his wife and two children. When not watching Paw Patrol with his kids, you can often find him biking, hiking, skiing, running, or marching in the occasional music processional to get himself from point A to point B.
Mitchell Weisman
Founder & CEO
Innervate
Mitchell Weisman is Founder & CEO of Innervate, the Leader in Dynamic Customer Experience Orchestration. Mitchell is also Chairman & Founder of LifeStreet Media, which became the #1 ad provider to Facebook app developers under his leadership and is now an AI-powered mobile-first demand side platform tailored for performance marketers. A serial entrepreneur and former venture capitalist, Mitchell has been building companies and digital customer experience technologies at various startups since 2000.
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