Using data to understand customers and create memorable CX
Catch up with All Access: Customer Communications Management 2023 and hear how data can be used to deliver memorable experiences and effective marketing
04/18/2023
Creating memorable customer experiences and effective marketing campaigns requires a deep knowledge of your customers. In 2023, Zappos wanted to get to the heart of why consumers make decisions so began supplementing traditional segmentation with additional research, using a range of research techniques and cutting-edge technology.
In this session from All Access: Customer Communications Management 2023, Alex Genov, author and head of marketing insights and customer research for Zappos, explores the nature of customer data and discusses his research methods and findings.
Click here to read more about the key takeaways from All Access: Customer Communications Management 2023
