How UnionBank of the Philippines strengthened the customer value proposition
AVP Sam Tolentino explains how to add customer value to omnichannel service during All Access: The Future Contact Centers Trends & Technology APAC
11/05/2024
How do you strengthen your customer value proposition to ensure the customer feels valued?
At UnionBank of the Philippines, the approach involves a channel neutral mindset that aids customer consistency, flexibility and efficiency to resolution.
Speaking at All Access: The Future Contact Centers Trends & Technology APAC, the bank’s assistant vice president Sam Tolentino explains how different communication channels in the omnichannel suite representing different ‘value propositions’ to consumers who might be needing information from their service provider, or wanting to notify of a change to their product or report a problem.
