The power of storytelling: How to secure stakeholder support for your CX initiatives
Catch up with All Access: Customer Insights & Data Analytics 2023 to find out how Lowe’s brings empathy to journey management
09/20/2023
Insights and analytics are a rich source of customer feedback, and can be utilized in many ways, for example to maximise the value of voice of the customer feedback. To do this however, they must be presented as part of a wider, customer-centric narrative.
Speaking at All Access: Customer Insights & Data Analytics Mary Beth Findlay Sisti, director of product management for digital experiences at Lowe’s, explains her method of storytelling based on empathy for the customer to secure leadership buy-in for new initiatives and encourage teams across the enterprise to prioritise customer experience.
Read more about the key takeaways from All Access: Customer Insights & Data Analytics, in this round-up
