Building a robust feedback loop: Strategies for customer-centric VoC collection
Catch up with All Access: VOC 2024 and hear how two major healthcare brands are building a collaborative feedback loop for VoC
03/14/2024
Establishing a robust customer feedback loop is an essential step in becoming customer centric and the ability to leverage VoC data is critical to understanding current sentiments, driving innovation and enhancing decision-making processes to ensure customers are getting what they ask for.
In this session from All Access: Voice of the Customer 2024, André Grandt, head of CX for the Middle East at Roche, and Colin Crowley, VP of customer support at Maven Clinic discuss how to build a collaborative feedback loop that augments VOC findings with a wider policy of customer consultation and collaboration to achieve customer centricity and improve overall CX.
