How Standard Chartered streamlined customer journeys
Standard Chartered used analytics to improve customer journeys and provide business resilience
12/23/2022
Stress can have a negative impact on customer journeys and, in the case of financial institutions, increase default rates.
Wasim Mushtaq, transformation lead – financial markets at Standard Chartered, spoke at CXN Live: CX Financial Services 2022, about how data analysis and working with stakeholders can mitigate issues related to stressful situations that place strain on a business.
By working with its stakeholders and customers, Standard Chartered was able to streamline customer journeys and turned data into useful analytics that can help to build business resilience.
