How Emirates Skywards drives engagement and growth
Dr. Nejib Ben-Khedher shares the inside story of the world’s leading airline loyalty program
Emirates Skywards is one of the world's leading airline loyalty programs, known for its wide ranging benefits and multi-brand perks.
Speaking at All Access: Customer Loyalty and Retention 2024, Dr. Nejib Ben-Khedher, Head of Emirates Skywards, explains how the program continually evolves to meet the needs of its members, providing unparalleled benefits and fostering lasting loyalty.
In this fireside chat, Dr. Nejib explores the intricacies of the Skywards program, including its strategic partnerships and personalized member experiences. The interview covers how Emirates balances earning and burning opportunities, overcomes challenges in lifestyle loyalty, and leverages data to drive customer engagement and satisfaction.
Click here to find out more about the trend for multi-brand loyalty programs and lifestyle integrations and click here to read more about the 2024 edition of All Access: Customer Loyalty & Retention .
