How Amazon’s UX designers drive loyalty with customer-centric products
Customer centricity doesn’t happen by accident. Discover how Amazon’s UX designers achieve it through internal collaboration and rigorous test and learn
The user experience (UX) has never been more important in inspiring loyalty. Great UX combines function, form and aesthetics to create solutions that not only meet the immediate needs of customers, but keep them coming back for more.
In the current AI boom, humanizing technology is critical and taking an empathetic approach to UX design based on customer feedback is essential to ensure that digital products remain human-centred.
Speaking at All Access: Customer Loyalty and Retention 2024, Aparna Unnikrishnan, UX mentor and head of UX for Fire Tablets at Amazon explains how business viability, user desirability and empathy for customers and collaborators, can come together to achieve a user experience that promotes loyalty and nurtures customer relationships.
Click here to read the full event round-up from All Access: Customer Loyalty and Retention.
