Communicating the value of brand, perks and privileges to the customer

Discover how Eastern Telecommunications has created a customer-first culture its “Heart of Service” approach

11/05/2024


For seven years, Marisol Salud has been proactively working to enhance the CX strategy delivered by Eastern Telecommunications – and in doing so she has prioritized three main tasks.

In this session from All Access: The Future Contact Centers Trends & Technology APAC Marisol explains those tasks and shares how Eastern has subsequently redefined the customer experience, within and outside of the organization, by building more efficient internal processes grounded in its “Heart of Service” promise to serve customers better.