Leveraging data for personalization and engagement
Catch up with All Access: Customer Insights and Data Analytics to hear how Nike uses storytelling to create meaningful customer relationships
In the ever-evolving landscape of customer engagement, companies are constantly competing for consumers’ attention – and this means the ability to create authentic connections is more important than ever.
It’s just part of why CX Network’s research into the Global State of CX this year found that customer engagement is a top investment priority for practitioners.
In this session from All Access: Customer Insights and Data Analytics 2024, Donna Orman, senior director of customer loyalty for the EMEA region with Nike, shares insights into how she leverages data and personalization to build meaningful relationships and drive customer engagement.
Having overseen loyalty programs with more than 50 million members throughout her career, Donna’s approach is designed not just to drive transactions but to foster deep, authentic connections with the brand through delivering valuable content to consumers, based on internal research.
