Harnessing consumer insights to drive growth at Nomad Foods

How to uncover insights that inform everything from product development to media spend optimization

In the fast-paced world of FMCG, staying ahead of shifting consumer behaviors and trends is critical to success. 

Alex Hardy, consumer insight and analytics director for Nomad Foods, leads a team dedicated to understanding what drives consumer choices, then translates these insights into actionable strategies. By blending market analytics, brand equity research and trend forecasting, his team plays a pivotal role in guiding Nomad Foods’ innovation, communication and growth efforts. However, this work is not without challenge: Alex’s team must make sense of vast amounts of data and ensure the insights are clear, accessible and actionable for stakeholders across the business.

In this session from All Access: AI + Data in CX 2024, Alex explains how Nomad Foods navigates a complex data landscape to uncover valuable insights that inform everything from product development to media spend optimization. With an emphasis on making complex insights accessible and actionable across the business, he discusses how his team leverages advanced tools and develops self-serve dashboards to enhance data literacy and decision-making company wide.

Find out more about All Access: AI+Data in CX in this article by event producer and host, Chloe Chappell