Case study: How McDonald’s leverages insights and analytics for customer centric decision-making
Catch up with All Access: Future of CX to find out how McDonald’s utilizes data from 69 million customers
Leveraging data insights and analytics improves decision-making processes, enabling simpler, more standardized, and more coordinated decision-making across the enterprise. In a large, global enterprise, however, cultural differences must be accounted for, and full standardization is not always beneficial. Instead, organizations must take a culturally sensitive, customer centric and data driven approach to decision-making can be the key to remaining agile and delighting customers and business leaders alike.
In this session from All Access: Future of CX, Harvey Turner, global insight and analytics manager at McDonald’s, explains how the megabrand puts the data of 69 million customers to work to unlock solutions to business needs while putting customers first, wherever they are.
Find out more about the event by reading our Ebook, The Future of CX
