Market Report: Striving for omnichannel excellence
Being obsessed with your customer in an omnichannel age
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Taking your multichannel model to the next level by creating a consistent and seamless experience from one customer touch point to another isn’t just a nice-to-have.
It’s absolutely imperative to offer this to deliver the experiences that meet the expectations of customers today and create long-term retention.
This research gathers insights from 140 professionals to find out the top hurdles to providing a seamless omnichannel customer experience and understand why organisations with CX leadership driving a customer centric environment are the most successful.
Also see: The four reasons why you should optimise your channel engagement strategy
