Metaverse
The metaverse offers brands the possibility of engaging with their audiences in immersive and innovative ways. The metaverse represents a collective virtual space where users interact through augmented reality (AR), virtual reality (VR), and other digital platforms. From virtual storefronts and product demonstrations to interactive events and social gatherings, the metaverse opens up unique ways to redefine customer engagement.
It also enables social interactions within branded spaces, fostering community engagement and peer-to-peer recommendations that drive brand advocacy.
As the metaverse continues to evolve, it will be essential for businesses to adapt, leveraging this immersive space to create memorable, impactful, and seamless customer experiences for the digital age. Stay informed on all the latest metaverse trends shaping customer journeys with CX Network's resources below and our ultimate guide Customer experience in the metaverse.
The Australian Open is transforming fan experiences with generative AI
February 13 by Leila Hawkins
The Australian Open and Infosys are creating new fan experiences with AI and the metaverse
