Creating a strategic AI roadmap with Microsoft Generative AI
Tune in for guidance on how to safely utilize generative AI in your existing IT ecosystem to enhance internal operations and CX, and learn best practices for implementation
Turbocharge customer experience with Microsoft's Generative AI: explore new tools, real-world success, and AI strategic roadmap guidance
Don't miss this opportunity to learn all about Microsoft's generative AI from the experts themselves! Join our host Greg Moser, VP of Customer Engagement at Argano and an award-winning Microsoft Partner, and Sarah Critchley, Principal Program Manager, Microsoft Copilot Studio and Conversational AI at Microsoft, along with award-winning Microsoft Partner, Argano, as they explore the endless possibilities of Microsoft's pioneering AI technology in areas such as customer service and process automation.
Then hear from Jared Schiers, SVP Business Operations at Dynata, a business intelligence (BI) firm that recently underwent a successful customer experience transformation using AI and Argano expertise to optimize sales and CX processes, from lead management to quoting to customer lifetime value.
Argano’s Senior Director of Innovation, Jon Rastia, will then a tour of the latest AI technologies with real-world examples and the insights needed to create a comprehensive and achievable AI roadmap. Explore use cases including customer onboarding and customer service and learn best practices for leveraging generative AI across workflows. The team will delve into specific tools that increase automation, improve data integrity, and achieve critical customer service KPIs.
The future of customer service, business intelligence, and high-performance operations lies in AI. Join us to kickstart your journey into this exciting future.
Delegates will:
- Discover how Microsoft generative AI is transforming customer service.
- Understand how an Argano client leveraged AI to fuel high-performance operations.
- Engage with AI experts from Microsoft and Argano to learn where AI is headed next.
Speakers
Sarah Critchley
Principal Program Manager - Microsoft Copilot Studio & Conversational AI
Microsoft
Sarah is Principal Program Manager at Microsoft and Published Author where she specializes in customer growth and success in Conversational AI and Customer Experience, developing strategic programs for both Customers and Partners to drive forward and add value in CX & EX initiatives. Sarah truly believes customer and employee experience should be at the heart of business, and she bring this passion together with operational reality to inspire and show companies what is possible through her architectural and service delivery experience. The drive to help others through strategy and planning has directed her to create tools that help give others the ability to promote change including through content in several communities, including Forbes Business Council, Harvard Business Review Advisory Board and the Microsoft MVP community for 6 years, with the aim to educate and empower others on topics including technology, tech skills and tech literacy.
Greg Moser
VP, Customer Engagement
Argano
As Vice President for Dynamics 365 Client Engagement, Greg is responsible for driving the strategy and vision of the Microsoft Dynamics 365 CE practice and go-to-market for Argano’s client engagement solutions. He brings over 22 years of delivering customer experience transformative programs and has been involved in the some of the largest CRM deployments globally. He has spent his career building customer experience practices, which have won multiple awards for CRM, customer service, financial services, and user adoption. Greg has worked for various organizations, including Avanade, Accenture, HCL, PowerObjects, Hitachi among others, working in a team environment focused on optimizing, creating, and being part of high-performing teams. Greg is a team-oriented leader, who is passionate about delivering balance through people, process, technology, and data to drive business outcomes.
Jon Rastia
Sr. Director, Innovation
Argano
Jon Rastia brings 20+ years of designing and implementing Microsoft Dynamics Customer Engagement (CE) solutions, coupled with a record of outstanding leadership and success resulting in reduced costs, increased efficiencies, and improved ROI. Jon brings a deep knowledge of successfully applying CE in several industries; his experience includes the public sector, retail and financial services. As a former Chief Information Officer, he has provided technology vision and leadership developing and implementing large-scale, complex enterprise information systems supporting distributed and centralized business operations. His efforts leading teams have achieved more effective and cost-beneficial enterprise-wide IT operations.
Jared Schiers
SVP, Business Operations
Dynata
Jared is an experienced Senior Vice President with a demonstrated history of working in the market research industry. He is a strong operations professional skilled in Consumer Behavior and Insight, Data Analysis, Quantitative Research, Business Process and System Design.
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