A Buyers’ Guide To Smart Customer Experience Investments
Almost 2,000 CX professionals share their spending behaviors and decisions around investments dedicated to improving customer loyalty
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In the mission to actively retain customers and boost their loyalty, brands must invest in correcting and upgrading user experiences. Worldwide spend on customer experience (CX) technologies is charted to reach US$641bn in 2022, according to research from IDC.
When shopping for CX solution providers, buyers can find themselves bamboozled by noisy, saturated vendor landscapes, with each provider claiming to answer all problems with little differentiation to the rest of the market.
New for 2022, this guide provides a snapshot of investment trends expressed by 2,000 CX practitioners in the CX Network community. Insights around making profitable CX spend decisions will help readers avoid wasting time and money on flawed investments that risk damage to corporate and individual professional reputations.
Download this piece for guidance on:
- Contact center investments
- Customer experience management platforms
- Digital experience tools
- Data and analytics systems
- Voice of the customer initatives
Commentary in the guide, which was carefully curated by the CX Network team, features thought leadership from representatives at the following brands: Talkdesk, McDonalds, Dialog Axiata, Spotify, DHL and more.
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