Designing Experiences for the Metaverse
Improving purchase experience with 3D interaction and user testing beyond just data
This webinar talks about why insights are so important in developing and designing their platform that aims to improve the buyer's experience of automobile buyers. How UserTesting human Insight platform helps drive higher CX.
In this webinar Varun Shah, CEO of Eccentric Engine, and Sterling Jackson, VP of Customer Marketing at UserTesting, will discuss how businesses can create metaverse experiences that meet and exceed their customers’ needs and expectations.
You’ll learn:
- How consumers today are engaging with metaverse experiences
- Tips on how to understand what customers want when they don't even know themselves
- Advice for organizations entering the metaverse
Speaker
Varun Shah
CEO
Eccentric Engine
Varun Shah is a Co Founder of Eccentric Engine. Previously he worked has a Senior Manager of Zenith, has a Account Manager- Delhi Region of Phonevalley, has a Trainee Program Manager of TATA Communications Ltd.
Eccentric Engine, co-founded by Varun in 2012, a Creative Technology company, is the creator of One 3D 'The Visualisation Platform for Omni-Channel commerce'. They currently partner with leading Automotive OEMs and their Dealers, across the world to provide an Easy Access to the Product Range for Prospects, which has proven to Accelerate Decision Making. With One 3D, companies can drastically scale up their Promotional Content Development, enabling them to react faster to the ever-changing Market Dynamics. With One 3D, they help you put your product 'Out There' however and wherever you wish to show it!
Sterling Jackson
VP of Customer Marketing
UserTesting
Sterling Jackson is global marketing executive for #1 B2B/SaaS brands, startup to Fortune 500. He is obsessed with connecting customers with brands and making a positive difference in their lives. He is passionate about helping organizations plan, build, and sell winning products/services/experiences that deliver profitable business growth, customer devotion, and brand leadership, while occasionally creating new categories along the way.
Mr. Jackson's breadth of experience ranges from pre-IPO startups to a $120B Fortune 50, serving in senior executive roles with global responsibility, including SVP of Global Marketing at a multi-billion dollar Fortune 500. Each company he has worked for has been ranked #1 in its respective industry.
Sterling is a trusted business partner and people leader known for building happy and high-performing teams. He takes a design thinking approach to balancing company priorities with customer needs. He thrives at the intersection of art and science. He is a master of his marketing craft and uses a combination of mission-driven focus, customer backed data, and storytelling to focus people on the most important priorities and desired outcomes.
Mr. Jackson's undergraduate training in cultural anthropology has led him to international assignments, including living several years in Asia where he learned to speak fluent Japanese. He has also spearheaded numerous projects and programs throughout Europe, North and South America.
Sterling believes that technology is an enabler in the digital world we live in, but having empathy for the human experience must ALWAYS come first.
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