The voice of the customer chasm: CX fantasy vs consumer reality
Check our webinar on bridging CX gaps, featuring VoC insights from top brands like IBM, focusing on Millennial expectations and personalized experiences.
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There is a chasm between the customer experience brands think they are providing… and what consumers are actually experiencing.
There is a magnitude of dissatisfaction and as CX practitioners it’s important to realise we haven’t solved this yet. Capturing the voice of the customer (VOC) is a powerful first step to help close this satisfaction gap.
But how do you capture the voice of the customer (VoC) in 2018? And how do you derive actionable insights to help create true customer personalisation?
Join this free webinar and learn:
- The latest insights from VoC research conducted for brands such as IBM, Microsoft, MassMutual, QVC and Gilt
- VoC findings showing how Millennials especially have unprecedented expectations about personalising their experiences
- How this will help close the current satisfaction gap
- 7 steps in the customer lifecycle where customers expect high value CX and personalisation
>> Watch the webinar on demand now!
This webinar is part of our CX Network LIVE: Customer Feedback & Satisfaction virtual event and you can find a full list of event sessions to watch on-demand here.
We respect your privacy, by clicking ‘Watch On Demand’ you agree to receive our e-newsletter, including information on Podcasts, Webinars, event discounts and online learning opportunities. For further information on how we process and monitor your personal data click here. You can unsubscribe at anytime.
