Building the bridge between marketing and analytics
Executing on the promise of analytical marketing in financial services
Join our panel of CX experts as they discuss how to overcome the barriers to achieving analytically-driven, omnichannel marketing orchestration.
This webinar will go live on 8th September at 9am IST, 11.30am SGT and 1.30pm AEST
To deliver sophisticated and personalized customer engagement strategies, organizations are often faced with breaking down the barriers between functional siloes. Marketing teams are increasingly aware of the need for analytics to drive their activities and the analytics team is frustrated at how hard it is to get their models to make a meaningful impact on customer engagement.
Attend our webinar to listen to the three key opinion leaders who each bring different perspectives to this conversation and review examples of taking an analytical approach to marketing. We will discuss:
• Opportunities for analytics in the customer lifecycle
• The challenges in operationalizing marketing analytics
• How to make better decisions with analytically driven marketing
Speakers
Tim Charlesworth
APAC Practice Lead in the Global Customer Intelligence Practice
SAS
With over 20 years’ experience in the application of Marketing and Advertising solutions at companies across the Asia Pacific region, Tim champions the convergence of marketing and advertising technology allowing corporations large and small to improve the consistency, relevance and timeliness of their messaging through all customer contact channels and media.
Dipu KV
President - Operations Communities and CX
Bajaj Allianz
Mr K V Dipu is President and Head of Operations and Customer Service at Bajaj Allianz General Insurance Company. He has led numerous industry leadership projects as the head of operations, communities and customer service at Asia's leading general insurance company. Dipu forefronts the digital transformation drive at Bajaj Allianz GIC, leveraging start-ups from fintech/insure tech globally, while leading a team of 1600 people in 170 locations.
Chayan Mazumdar
Regional Leader for Strategic Alliances
DXC Luxoft Analytics & Engineering
Chayan has over 18 years of experience, having served fortune 500 clients in more than 20 countries worldwide, in engagements spread across corporate strategy, analytics, consulting, presales, strategic marketing and business transitions. Chayan has extensive experience in designing go-to-market options as well as leading big-ticket projects, and his specialty is in line with what DXC believes – “customers first”. In the past Chayan has worked with General Electric, Genpact, Usha-Martin, IBM and Hewlett Packard in different capacities holding sales enablement, practice revenue management and client advisory responsibilities.
Sponsor
SAS Partner
